Joe Barber, the visionary manager at Linton and Robinson's and Alley Theatre sponsor feels the Arts can play a significant role in offering business a strong competitive advantage in today's current climate.As part of a Arts & Business conference set to take place in the North West in September, Joe has recorded a podcast at the Alley explaining how he came to this conclusion after collaborating with the Alley Theatre over the last 2 years. Ocer the past two years the Alley has helped Linton's develop "Arty Parties" within their toy department and the "North West Arts Gallery" (pictured), which highlights the very best in commercial art on sale by local North West artists.
In his podcast Joe talks about his relationship with the Alley and concludes that .....
We feel we have moved into a new circle of potential customers and by being closely involved with the Alley in everything they do we are benefiting by getting more sales and spreading the word that Linton & Robinson has not only maintained its reputation of quality products and service but is more innovative and also is part of the Community of Strabane and the region. We now offer something we didn’t do before and which no-one else offers. It is working for us and the artists and this success story will generate sales for some time to come.
I know that by showing a wee bit of imagination, getting the right level of support from the Alley Arts Centre who have been excellent in everything we have asked them to do that we have created a model for success for the artists, the Alley and for us and we now are all working as one to further promote our Gallery and Linton & Robinson as a place to shop.
Joe is not the only Alley Theatre corporate sponsor which to feels this way, all of our sponsors can see how the arts can create an advantage in the business world. To hear Joe's comprehenisive views on the arts offering a creative edge in business, why not click here and hear his podcast.
