Often in tough economic times art groups and theatres would look at their budgets and see marketing as one of the leading easy areas to cut costs, however leading thinkers and marketing groups have highlighted that this is a short term and ill advised route to follow, with possible long term repercussions which will harm the organisation rather than develop its future.
Obviously you would state that "Of cause someone working in arts marketing would argue that saving marketing budgets (and jobs) is the way forward, it's all about self interest", however if we examine the facts and look at various case studies the evidence clearly shows that in tough times, investment in the marketing department is the way foward, not cut's.
The marketing department are the only people in the organisation whose main aim is to retain and gain new audiences, and by cutting that service an organisation is merely stopping the process from happening at the very time when theatres come under pressure from patrons with limited budgets.
Check out this article and see what you think.
http://www.sacbee.com/livinghere/story/1872492.html
Obviously you would state that "Of cause someone working in arts marketing would argue that saving marketing budgets (and jobs) is the way forward, it's all about self interest", however if we examine the facts and look at various case studies the evidence clearly shows that in tough times, investment in the marketing department is the way foward, not cut's.
The marketing department are the only people in the organisation whose main aim is to retain and gain new audiences, and by cutting that service an organisation is merely stopping the process from happening at the very time when theatres come under pressure from patrons with limited budgets.
Check out this article and see what you think.
http://www.sacbee.com/livinghere/story/1872492.html
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