Basically 12 arts organisation representatives and 12 potential business sponsors would spend 4 minutes with each other, finding out about each others organisations and possible investment opportunities the Arts could offer. It was a great chance to meet with potential sponsors and raise the profile of the Alley within the business community. I must say at this stage, Enda McShane, MD from Spirit Marketingm (http://www.spiritmg.com/) officially opened the event with a superb speech, highlighting to those businesses present the impact and success of Arts and Business organisations working together. With several successful arts related projects under his belt in America and the UK, Enda certainly offered concrete evidence that by working together both parties will benifit not only in the short/medium term success, but also in leaving a long lasting legacy which is not just successful from an arts perspective, but also profitable from a business viewpoint.
Did it work? After the breakfast meeting the Alley received 2 emails instantly that afternoon from potential sponsors looking to work with the Alley in some capacity! Once again the Alley Theatre is pushing new partnerships and investment opportunities which will not only benefit the arts in the North West, but build successful arts and business partnerships which will have a tremendous reach across the North West of Ireland.
One quick recommendation - the event was held at Belfast's Merchant Hotel, if you get a chance you must go! Its a wonderful venue which transport you to the chic of a top Parisian's hotel. The staff are fantastic, very helpful and with the news that a further £16 million pound investment in the hotel will just about to start means the Merchant looks like it will be one of the best hotels in Ireland. Check out their website at http://www.themerchanthotel.com/
To find out the full story with pics taken on the day visit http://www.artsandbusiness.org.uk/News/2009/Oct/ni_commerce_and_culture.aspx
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