In 2007 , I attended the first Northern Ireland Druidstone marketing course, one of the best courses I have ever attended.
The Theatrical Management Association (TMA) London, in conjunction with Audiences NI, delivered the Druidstone residential arts marketing course for the first time in Northern Ireland during April of 2007.
The course was a massie investment and involved a seven-day residential course, designed to provide those working in arts marketing with intensive professional development in the essential skills of arts marketing. The Druidstone course has run for over 23 years in Wales and has achieved international recognition as a unique training opportunity, this was a unique chance for theatres in Northern Ireland to rise to the challenge.
A total of 13 staff involved in Arts Marketing from across Northern Ireland attended the course which ran from 20-27 April in Rubane House, Kircubbin, County Down. The participants took part in a series of lectures and tutorials, covering marketing planning and principles as well as practical marketing 'tools' such as copywriting, e-marketing and press and public relations.
Click on the title of this blog story and check out the attached website for images and course feeback.
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