Monday, 13 April 2009

Key marketing partnerships produce major results for the Alley and our Sponsors


One of the most innovative marketing partnerships the Alley Theatre runs is our corporate friends scheme, which includes Oysters Restaurant, one of the best known and loved restaurants in the North West.

The partnership between The Alley Arts & Conference Centre and Oysters, via funding from Arts and Business NI Reach Project, has enabled the restaurant to increase its profile within Strabane and much further afield. As a key feature of Strabane nightlife they wanted to take their connection with the arts one step further. A Reach investment enabled The Alley to work with Oysters to develop a series of live performances at the restaurant, showcasing new and emerging musical talent.

Oysters received a certifictate in recognition for their investment in the arts by "Arts and Business", providers of the REACH project. Roisín McDonough, Chief Executive, Arts Council of Northern Ireland said “As the major public funder of Arts & Business, the Arts Council congratulates the businesses that have been recognised for their investment in the arts. Commercial and private businesses in Northern Ireland are increasingly realising the benefits of working with arts organisations and exploring creative solutions, particularly within the current economic climate. The Arts Council is keen to encourage growth in this area and is pleased to support events like this, as they acknowledge excellent examples of creative partnerships between the corporate world and the arts.”

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